My father was just telling me this today. The marketing strategy that was then used to successfully sell it to the masses later. He says because heavy built was associated with wealth and status amongst many African cultures, they used a picture of a heavily built man on their marketing to tell the story of if you used kimbo you would gain ‘healthy’ weight and be seen as a person of wealth and status. And that narrative helped sell Kimbo
My father was just telling me this today. The marketing strategy that was then used to successfully sell it to the masses later. He says because heavy built was associated with wealth and status amongst many African cultures, they used a picture of a heavily built man on their marketing to tell the story of if you used kimbo you would gain ‘healthy’ weight and be seen as a person of wealth and status. And that narrative helped sell Kimbo
Fascinating! I would love to know what your writing/ research process is!